Check out Taylor talking about her role in ‘The Giver’. I’ve screencapped the video and added the caps to the gallery.

X198HQ//July 2014 – Taylor talks about The Giver

Check out Taylor behind the scenes of the Spring campaign for Keds! I’ve added screencaps of the video to the gallery.

X92HQ//July 2014 – Keds On Set with Taylor Swift

The Giver hits movie theaters next month, finally giving fans the chance to see Taylor Swift in her role as Rosemary. The book’s author, Lois Lowry, has revealed details to MTV about Swift’s role in the film. “The role in the movie is still a small role,” Lowry said. “But it’s a crucial and very important one.”

According to Lowry, Swift’s scene in the film was one that made the most impact on her teenage grandsons. “I have a copy of the movie in its final stages here on my computer, and I had my two grandsons here for the Fourth of July weekend — they’re 13 and 15, and I showed it to them — probably against the rules — anyways, I asked them was there anything special that they liked best, and one of them selected the scene with Taylor Swift,” she said.

Why did he find Swift’s scene unforgettable? “The elements of that particular scene he found very gripping,” Lowry said. “So her role in the movie is much the same in the book, except in the book she’s only remembered …. And in the movie you can see the memory of her. She appears in, I don’t know what the technical term would be, but you can see her, and it’s very compelling.”

The Giver stars Jeff Bridges, Meryl Streep, Alexander Skarsgård, Brenton Thwaites, and Katie Holmes. It hits theaters August 15.

SOURCE

Where will the music industry be in 20 years, 30 years, 50 years?

Before I tell you my thoughts on the matter, you should know that you’re reading the opinion of an enthusiastic optimist: one of the few living souls in the music industry who still believes that the music industry is not dying…it’s just coming alive.

There are many (many) people who predict the downfall of music sales and the irrelevancy of the album as an economic entity. I am not one of them. In my opinion, the value of an album is, and will continue to be, based on the amount of heart and soul an artist has bled into a body of work, and the financial value that artists (and their labels) place on their music when it goes out into the marketplace. Piracy, file sharing and streaming have shrunk the numbers of paid album sales drastically, and every artist has handled this blow differently.

In recent years, you’ve probably read the articles about major recording artists who have decided to practically give their music away, for this promotion or that exclusive deal. My hope for the future, not just in the music industry, but in every young girl I meet…is that they all realize their worth and ask for it.

Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for. It’s my opinion that music should not be free, and my prediction is that individual artists and their labels will someday decide what an album’s price point is. I hope they don’t underestimate themselves or undervalue their art.

In mentioning album sales, I’d like to point out that people are still buying albums, but now they’re buying just a few of them. They are buying only the ones that hit them like an arrow through the heart or have made them feel strong or allowed them to feel like they really aren’t alone in feeling so alone. It isn’t as easy today as it was 20 years ago to have a multiplatinum-selling album, and as artists, that should challenge and motivate us.

There are always going to be those artists who break through on an emotional level and end up in people’s lives forever. The way I see it, fans view music the way they view their relationships. Some music is just for fun, a passing fling (the ones they dance to at clubs and parties for a month while the song is a huge radio hit, that they will soon forget they ever danced to). Some songs and albums represent seasons of our lives, like relationships that we hold dear in our memories but had their time and place in the past.

Read more HERE

Taylor has gotten a new kitten! She named it Olivia Benson, after the detective on Law and Order: SVU. Check out the photos below.

Taylor Swift and Ina Garten recently became fast friends, and it’s all thanks to Food Network Magazine!

The “Sweeter Than Fiction” singer, 24, and the Barefoot Contessa host, 66, teamed up for the magazine’s first-ever July/August Music Issue, on stands June 24. Taylor, who owns all of Ina’s cookbooks, traveled from her Tribeca apartment in New York City to the Hamptons to meet the celebrity chef. Taylor invited her mother, Andrea Swift, and brother, Austin Swift, to join her.

When the trio arrived, Ina was in the midst of slicing warm date bread and getting coffee ready for her guests. “Just another day at Barefoot Contessa,” joked the TV personality, whose show debuted in 2002.

Taylor and Ina baked a mustard-roasted fish in the oven and spread whipped cream on a Pavlova, all while bonding over their mutual frustration for people who don’t like to eat. “I’ll cook for these boys, and they’ll be like, ‘I’m on a diet,’” the country crossover artist said. “I’m like, ‘I can’t hang out with you.’”

Ina then shared a similar story in which a guest claimed she was on a cleanse before downing an entire whiskey sour—and then had the gall to ask for another! “Oh, I’ve never had a whiskey sour,” Taylor said.

As luck would have it, Ina had the ingredients on hand. “I have some in my refrigerator!” she told Taylor.

“Hey, Andrea,” the singer called. “Come over here. We’re day-drinking!”

Andrea and Austin joined the duo and tasted Ina’s favorite cocktail. The foursome then started spooning the Pavlova. “I don’t always eat it this way,” Ina said, laughing about their group decision to forgo plates.

During their impromptu sit-down lunch, Taylor invited her “hero” Ina to visit her home and see her perform one day. After they left, Ina looked around her kitchen and marveled, “Did that really happen?”

Check out images in the gallery of Taylor with the Food Network!

X04HQ//June 17th – Taylor visits the Food Network

Taylor attended Ed’s concert earlier this week, and I’ve added some images from the concert and some backstage images to the gallery. Also, check out Taylor in the video below chatting about Ed’s music.

X06MQ//June 14th – At an Ed Sheeran Concert

Now that the Red Tour is finished, I’m working on updating the gallery will all the missing tour date images. I want to get them all uploaded before Taylor’s new album is released later this year. Check out the albums I’ve already added.

X45HQ//May 30th – Shanghai Concert
X11HQ//June 4th – Jakarta Indonesia
X11HQ//June 6th – Manila Philippines
X14HQ//June 9th – Singapore
X06HQ//June 12th – Singapore

Taylor Swift loves reading, and like such others as Kelly Ripa and Rachel McAdams appears on a new poster in support of READ, a project of the American Library Association.

In an exclusive first look for PEOPLE, Swift, in a dress to match her signature red lips, digs into author Lois Lowry’s young adult classic The Giver, recipient of the 1994 Newbery Medal.

The book is a fitting choice: Swift makes her next big-screen appearance in the film adaptation, to open Aug. 15. She plays the character Rosemary alongside Meryl Streep, Jeff Bridges and Katie Holmes.

A devoted supporter of public libraries, Swift donates books in her hometown of Reading, Pennsylvania.

SOURCE

Check out the new trailer for ‘The Giver’, in cinemas August 15th. You can only see Taylor for a split second, but the film looks amazing! Check it out!