Keds® announces its sponsorship of seven-time Grammy winner Taylor Swift’s The RED Tour, making stops throughout Asia this June. The critically acclaimed RED Tour, which has reached over 1.5 million fans in sold-out stadiums and arenas on three continents thus far, includes stops in Tokyo, as well as Manila, Bangkok, Kuala Lumpur and Singapore, where the tour is presented by Cornetto.
Each venue on Taylor’s Asian tour will feature the Keds® Style Studio, a unique interactive pop-up brand experience where fans can learn more about Keds® footwear, learn how to be brave with their personal style, take photos, and win exclusive prizes. Throughout the length of the tour’s Asian leg, Keds® will be running a series of giveaways that include seat upgrades and backstage tours. Follow Keds® on their Facebook, Twitter and Instagram accounts (@Keds for all) for tour updates and information on how to get in on the action.
The Taylor Swift tour sponsorship marks an exciting new chapter in Keds® presence in Asia, marked by an unprecedented growth cycle and demand from fans over the past several seasons. Expanded distribution now includes six new powerhouse partners serving markets throughout Asia, which will help ensure that girls have more access than ever before to the freshest collections, largest assortments, and unique feminine style that is undeniably Keds®.
“We’re thrilled to be part of Taylor Swift’s The RED Tour, and to be offering our fans fun and exciting ways to experience Keds®,” said Rick Blackshaw, President, Keds®. “It was awesome to see Taylor wearing Keds® on stage, and during her US tour we saw over a million of her fans and so many brave girls who love our sneakers as much as Taylor does. We can’t wait to bring that same fearless style to even more fans around the globe.”
June 1: Tokyo, Japan
June 4: Jakarta, Indonesia, presented by Cornetto
June 6: Manila, Philippines, presented by Cornetto
June 9: Bangkok, Thailand, presented by Cornetto
June 11: Kuala Lumpur, Malaysia, presented by Cornetto
June 12: Singapore, presented by Cornetto